Early Stage Growth

Early Stage Growth

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Good copy
How to become a better ad copywriter (and writer in general)
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Josh Lachkovic
6
Advantage Shopping Campaigns in 2025
How much we're spending across our clients, comparative CPAs, and the differences in net new visitors
What's stopping our growth? Our marketing or our product?
A UK consumer lens on Lenny's recent Growth Inflections post.
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Josh Lachkovic
Meta Ads setup at < £10k/m spend
A webinar invite
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Josh Lachkovic
“Brand marketing at Uber taught me how to rewire how I thought about measurement”
An interview with Sundar Swaminathan, Uber's former head of data science for brand.
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Josh Lachkovic
How to run growth meetings
10 Lessons from running 874 growth weeklies in 10 years
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Josh Lachkovic
'10 years in corporate hindered my ability as a startup founder'
Interview with Ben Taylor, ex-founder and CEO of condoms and lube brand Roam.
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Josh Lachkovic
Winedrops
The story of a post-covid pivot into one of the UK's secret success stories
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Josh Lachkovic
CM3 is your conversion KPI
Running CRO tests? Forget CVR or CTR or CPA, here's your only metric of choice.
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Josh Lachkovic
The Wild Dose story: how to bootstrap in 2024
The playbook I'd borrow if starting a consumer brand in 2024
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Josh Lachkovic
The CAC always rises – and how you can beat it
There are three reasons why your customer acquisition costs, by default, will go up. It's your job to overcome this rule of nature.
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Josh Lachkovic
Your high repeat rate is bad
If you have high repeat revenue as a % it's probably a bad thing
 • 
Josh Lachkovic
© 2025 Josh Lachkovic
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