Early Stage Growth • Ballpoint

Early Stage Growth • Ballpoint

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Brand marketing
Why your brand marketing is probably missing the one thing that matters
 • Josh Lachkovic
Good copy
How to become a better ad copywriter (and writer in general)
 • Josh Lachkovic
The end of top-down branding
Why Brand teams should stop writing brand guidelines
 • Josh Lachkovic
LTV Debt: your growth killer
Why brands hit a wall at £10m ARR (and how the smart ones break through)
 • Josh Lachkovic
2026
The trends of the year and what's shaping the year ahead
 • Josh Lachkovic
What's stopping our growth? Our marketing or our product?
A UK consumer lens on Lenny's recent Growth Inflections post.
 • Josh Lachkovic
Becoming AI-native
What this means for growth, agencies, and employees
 • Josh Lachkovic
High CPA? It could be a negative indicator of product market fit
At Wine List, Facebook CPAs confirmed one of our core suspicions. Here's how you can test if this is true for you too.
 • Josh Lachkovic
What counts as a win?
Analysing win rates, rocketship winners, moderate winners, and false starts.
 • Josh Lachkovic
Reflections on Meta in September
The market vs your marketing
 • Josh Lachkovic
Meta Ads setup at < £10k/m spend
A webinar invite
 • Josh Lachkovic
Advantage Shopping Campaigns in 2025
How much we're spending across our clients, comparative CPAs, and the differences in net new visitors
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