Sitemap - 2025 - Early Stage Growth • Ballpoint

My 2025 posts roundup

2026

2025 non-fiction books of the year

Clickthrough rates don't show you if an ad will work

Futuregazing: full-stack creative strategists

The Future of Meta Ads: Ballpoint Annual Report for 2026

AI ads: outperforming their investment

What I learned about measurement from 3 industry veterans (and why you should stop multiplying ROI by 3)

LTV Debt: your growth killer

Annual Report Launch

Killing creative tests at day 5

Reflections on Meta in September

Brand marketing

📐 📩 MMM: the time is now [Event Invite]

Is your CM per session above £1.70? Time to scale

AI is everywhere – but are you actually using it?

You don’t need a multichannel strategy

The 43 tools that make the modern growth AI & tech stack at Ballpoint

The end of top-down branding

Ben Taylor of Roam Interview Podcast

What counts as a win?

Incremental Attribution

Why Amazon pulling Google Shopping is a golden opportunity

Failure

Big mistake, small ad accounts

The Mid-Year 2025 Trend Report

5 Meta ads lies too many startups still believe

VISIONS Summit NYC 2025

Become Ballpoint's 2025 Growth Graduate

Forget CPA. CM3 is your north star

CM3 is your conversion KPI

Meta Ads setup at < £10k/m spend

'10 years in corporate hindered my ability as a startup founder'

Opportunity costs

Perfectionism is killing your startup

How to run growth meetings

Your high repeat rate is bad

The most important hiring characteristic for growth

Why you need creative diversity

Good copy

The death of the t-shaped marketer

Advantage Shopping Campaigns in 2025

Forecasting for 2025