Sitemap - 2026 - Early Stage Growth • Ballpoint

Good growth strategist, bad growth strategist

AI, skeuomorphism, and why I think dashboards (and other ways of working) will die out

Meta CPA is growing 44% faster than last year

We sell. Or else.

We are all builders now

How to set up the Meta Ads CLI to manage Meta from Claude Code

Your true Meta CPA

Aggregate 08: brand-led growth, the April slump, and the power of GPT-5.5

15 Claude skills and workflows that transformed how we run our business in 2026

2026: Part 2

142 things you should know if you work in consumer growth today

Something for the weekend: Meta platform updates, Twitter's 20th anniversary, and the Claude codebase leak

New Meta features

Something for the weekend: mafia, business lunches, JW Marriott and more

My framework for diagnosing growth failures during wartime. What to do when CPA stays bad.

Aggregate #005: Meta/Claude AI bans, the death of authenticity, and the $160bn rise of sports betting

The death of the hipster

Aggregate #004: shifting creative bottlenecks, Manus, and the demise of the Greggs sausage roll

Becoming AI-native

Aggregate #003: Sydney Sweeney, podcasts, and protein's rise

Claude Hopkins figured this out in 1923. We just proved him right again.

Aggregate #002: generalists, public affairs, and the end of supersized food

Marketing calendars are for brands that have already won

Aggregate #001:

Why our best-performing clients stopped optimising purely for conversions

Stop reporting ROAS, focus on this instead (CALCULATOR INSIDE)

[LONDON EVENT INVITE] The future is full funnel

Ex-Google data scientist reveals why Meta & Google are designed to extract your margin

The ASC playbook we're using for £60m of revenue in 2026 (follow along as we test it)

January 2026: early consumer signal

Scaling? What does that conversion really cost